Dual Agency
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As A Home Seller, What Should I Know About Dual Agency?
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Dual agency is created when a real estate broker represents the seller and the buyer in a real estate transaction. This situation is more likely to occur with a large real estate company that has many listings and a large number of salespeople working with buyers.
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IMPORTANT CONSIDERATIONS FOR SELLERS
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More buyers will see your home if you allow dual agency
- Buyers may choose Buyer Broker representation during their home search process with a Coldwell Banker Burnet sales associate. By consenting to dual agency, all prospective buyers working with Coldwell Banker Burnet associates will be able to see your home. Without your dual agency acceptance, buyers who have chosen an agency relationship with Coldwell Banker Burnet will not be able to see or purchase your home through Coldwell Banker Burnet.
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Motivational information is kept confidential
- Buyers and sellers may share motivational information with their real estate sales associate. This could include information on acceptable price, terms and their reason for buying or selling. In a proper dual agency situation, this information will be kept confidential. Confidentiality prevents either party from having a negotiating advantage.
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